Built PaintNuts Home
Created the Home marketplace range across the RAL colour system, including architecture, titles, SEO, branding and listing implementation.
CASE STUDY / AMAZON + EBAY
A catalogue built for serious scale.
PaintNuts required marketplace catalogue work across a new Home division and a huge automotive colour range.
250K+listings
41 → 93IDQ
CTR ↑improved
CVR ↑improved
THE SITUATION
What was really happening.
The Home division needed every RAL colour taking to marketplace. Automotive required every relevant paint, vehicle and colour combination across pens, aerosols and bundles. At this scale, trademark hits, violations, suppressions, attributes and data quality became part of daily catalogue management.
WORK COMPLETED
What actually changed.
Built automotive architecture
Implemented the touch-up range across vehicle, colour and format combinations at very large scale.
Raised data quality
Managed IDQ, attributes, titles and completeness, moving IDQ from 41 to 93.
Created richer content
Developed marketplace branding and A+ content.
Managed compliance
Worked through trademark hits, violations and catalogue issues.
Prioritised through reporting
Used ABC and marketplace reporting to focus work commercially.
THE EVIDENCE
Show the work, not just the claim.
Upload approved marketplace screenshots, listings, A+ content, imagery, dashboards or reporting directly in Shopify.
PROOF 01Marketplace evidenceUpload approved evidence in Customize
PROOF 02Listing / creative evidenceUpload approved evidence in Customize
PROOF 03Performance evidenceUpload approved evidence in Customize
THE OUTCOME
What moved.
The catalogue grew beyond 250,000 listings while IDQ moved from 41 to 93. CTR and conversion improved as content and catalogue quality matured. Advertising was introduced by the wider team during the period but was not directly managed here, so paid-media results are deliberately not claimed as Northline work.
RELEVANT TO YOUR BUSINESS?
Is your catalogue becoming difficult to control?
Northline can audit catalogue structure, data quality, listing architecture and compliance before scale becomes a growth constraint.
Discuss catalogue management →