PaintNuts was not a conventional listing project. The work involved rebuilding an existing Amazon presence, creating an enormous colour-led catalogue, launching new divisions and turning complex product data into a commercially usable marketplace operation.
When the collaboration began, Motornuts owned PNT Paints and operated PaintNuts Car Touch Ups. During the engagement the wider proposition expanded again, with PaintNuts Home and PaintNuts Bodyshop added as new divisions.
PNT Paints was already on Amazon, but the catalogue was effectively dormant: weak ASIN relationships, disconnected colours and no marketplace structure that reflected the breadth of what the business could actually manufacture and sell.
The first priority was foundational: build the catalogue correctly before trying to scale demand.
The Amazon work sat inside a broader commercial transition. Existing PNT products had to become part of a more structured PaintNuts marketplace system while entirely new Home and Bodyshop propositions were being created around them.
Built the touch-up pen catalogue so matched colours could be found and bought individually on Amazon.
Created individual colour products alongside primer bundles, lacquer bundles and complete primer + colour + lacquer combinations.
Extended the catalogue logic across spray-paint formats rather than limiting the range to touch-up pens.
Built the customer-facing marketplace presentation around the catalogue, not just the underlying product data.
Catalogue quality became a measurable workstream from the beginning and ultimately rose to 93.
Thousands of colour and format combinations could not be created efficiently one listing at a time. The work required repeatable data, image-production and catalogue systems.
Large spreadsheets structured and managed catalogue data across colours, formats, bundles and product combinations.
Repeatable scripts and workflows generated RAL and automotive imagery at the volume required.
Colour swatches improved the customer experience around products where exact colour choice was central to purchase.
Relationships and catalogue structure turned disconnected products into a more navigable marketplace system.
PaintNuts Home launched during the engagement. The work covered category creation, RAL implementation, swatches, SEO, listing structure and A+ Content across the catalogue.
The UPVC example below is one of the listings built as part of that work. It went on to generate very substantial sales volume and has received Amazon's Choice recognition on multiple occasions.
Listing build, SEO, colour swatches and A+ Content created as part of the Home marketplace expansion.
VIEW LIVE AMAZON LISTING↗
A custom automotive paint-pen listing created as part of the original Amazon catalogue build. Elements of the original work remain, although the current content has since been modified.
VIEW LIVE AMAZON LISTING↗The value was not just in the number of listings. It was in building repeatable systems that could keep a very large catalogue searchable, governable and commercially useful.
Search-led naming and content structures that balanced customer language, paint data and marketplace requirements.
Product data treated as part of conversion and discoverability rather than administrative housekeeping.
Enhanced content used across divisions to explain the product, build confidence and strengthen the brand experience.
Swatches, variants and relationships designed around how customers actually buy specialist paint.
Performance reporting used to decide where catalogue attention mattered most commercially.
Trademark hits, suppressions, violations and catalogue inconsistencies handled as recurring operational work.
Improved product-data completeness across titles, attributes, content and catalogue structure.
Worked through automotive policy friction while maintaining terminology customers needed to search.
Investigated affected patterns and corrected catalogue issues at scale.
Maintained discoverability while the catalogue and Amazon requirements evolved.
Used performance data to prioritise work instead of treating every listing as equally important.
The headline commercial statements below come from historic management confirmation rather than estimation.
Increase in annual Amazon sales revenue comparing 2024 with 2022.
Monthly Amazon sales value exceeded six figures during the developed period.
IDQ improvement over the engagement.
Listings implemented across the broader marketplace catalogue.
These editable proof slots are intended for approved internal screenshots, catalogue reports, A+ content, sales evidence or marketplace imagery.
Northline can audit catalogue architecture, data quality, listing structure, SEO and compliance, then turn the findings into actual marketplace implementation.
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