CASE STUDY / MARKETPLACE LAUNCH

Build the operating system before day one.

Amazon, eBay and B&Q launch infrastructure built alongside commercial reporting.

3marketplaces
BIbuilt
Launchinfrastructure
Day onevisibility
THE SITUATION

What was really happening.

The job was bigger than getting products live. Three marketplaces had different catalogue, fee and operational requirements, while the business also needed visibility over revenue, advertising, returns, live lines and profitability.

WORK COMPLETED

What actually changed.

01

Onboarded marketplaces

Worked through Amazon, eBay and B&Q setup requirements in parallel.

02

Built catalogue foundations

Used controlled product selection and category mapping.

03

Modelled economics

Worked through fees, shipping and product costs.

04

Built BI reporting

Created reporting across revenue, advertising, returns and marketplace performance.

05

Created launch roadmap

Used phased product release rather than uncontrolled catalogue expansion.

06

Developed creative direction

Produced marketplace imagery concepts for launch.

THE EVIDENCE

Show the work, not just the claim.

Upload approved marketplace screenshots, listings, A+ content, imagery, dashboards or reporting directly in Shopify.

PROOF 01Marketplace evidenceUpload approved evidence in Customize
PROOF 02Listing / creative evidenceUpload approved evidence in Customize
PROOF 03Performance evidenceUpload approved evidence in Customize
THE OUTCOME

What moved.

The result was a marketplace operating model rather than simply three accounts: product selection, economics, reporting and creative work connected before scale.

RELEVANT TO YOUR BUSINESS?

Preparing to launch an existing retail catalogue?

Northline can build the operating model around the catalogue from onboarding through reporting and controlled implementation.

Discuss a marketplace launch →